Cross-cultural consumer research
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Cross-cultural consumer research examining the perceived risk construct by Vincent-Wayne Mitchell

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Published by UMIST, Manchester School of Management in Manchester .
Written in English


Book details:

Edition Notes

Statementby V.W. Mitchell and B. Pichene.
SeriesMarketing working paper series -- no.9412
ContributionsPichene, B., Manchester School of Management.
The Physical Object
Pagination33p. ;
Number of Pages33
ID Numbers
Open LibraryOL17374408M
ISBN 101871782619
OCLC/WorldCa32339203

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